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Our Involvement in the New FAO Schwarz Stores Around the Globe

FAO Schwarz, an iconic American toy brand renowned for its high-end toys, life-sized stuffed animals, and games, has been a cornerstone of childhood nostalgia for many generations. In recent years, the brand has embarked on a global expansion, opening new stores in various locations around the world, including New York, Beijing, London, Dublin, and Korea. We are immensely proud to announce our involvement in these exciting ventures.

Our Role in the New FAO Schwarz Stores

As a trusted partner of FAO Schwarz, our company, Weimiao, was entrusted with the responsibility of creating special-shaped & decorative furniture for the new stores. Our journey with FAO Schwarz began in November 2018, when we were involved in the set-up of their store at 30 Rockefeller Plaza in New York.


Our role was not merely limited to providing furniture. We worked closely with the FAO Schwarz team to understand their vision and bring it to life. Each piece of furniture was meticulously crafted, keeping in mind the brand's rich history and the joy and wonder it aims to inspire in every child.


The Journey from New York to Beijing, London, Dublin, and Korea


Following our successful collaboration in New York, we continued our partnership with FAO Schwarz as they expanded to other parts of the world. From 2019 to 2022, we were involved in the launch of FAO Schwarz stores in Beijing, London, Dublin, and Korea.


Just like in New York, we created unique, whimsical furniture that added to the magical experience of visiting an FAO Schwarz store. Each location presented its own unique challenges, but our team was always up for the task, ensuring that we delivered exceptional results every time.


Customer Reactions to the New FAO Schwarz Locations


The new FAO Schwarz stores have been met with enthusiasm and excitement from customers around the globe. Parents and children alike have been thrilled to step into a world of imagination, brought to life with our unique furniture pieces.


The stores have not only been successful in terms of sales but have also created memorable experiences for families. Many customers have shared their positive experiences on social media, praising the beautiful design and layout of the stores, as well as the wide range of high-quality toys available.


In conclusion, our partnership with FAO Schwarz has been a rewarding journey. We are proud to have played a role in bringing joy to children and families around the world through our unique furniture designs. As FAO Schwarz continues to expand, we look forward to being a part of their future ventures, creating more magical experiences for customers worldwide.

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